My expertise

Full 4P Marketing

From idea over launch to marketing communication

I help you to create value for your customers and achieve better business results through strategic and tactical marketing activities.

I have knowledge of the full 4P (product, price, place, promotion) marketing mix and consequently I look beyond product management only or digital marketing only or marketing communication only.

Do you have an innovative business or product idea but want to know if there is a market for or how and where to launch it?
Do you want to know whether your existing offer can be optimized and what should be on the roadmap?
Can you use help in creating a marketing plan and/or someone who also helps with implementation of events, campaigns, press, communication, digital marketing,...?

Coaching

On the road to personal growth

We all play different roles in our lives and we do our best for everyone. Yet we feel that there is more to be gained, especially for ourselves. For example, do you want to be more resilient - at home or at work? Do you want to prioritize better? Or learn to say no? Or you want more time for yourself or make your dreams come true?

Or do you really believe in that one employee, but you don't get through to him/her and could he/she use external insights? Or could working on mindset contribute to his/her professional growth?

As coach, I take you or your employee along and triggers by asking inspiring and confronting questions, leading to new insights and action.

Marketing sparring partner

Everyone needs a soundboard

Being a business owner / general manager / marketing director people often expect you to know everything. That's pretty unrealistic. That's why I offer you my full 4P marketing expertise during sparring sessions.

Start-ups and SMEs often have only one marketer and they are expected to know and be able to do everything. Then I am not yet considering how to keep this employee motivated and onboard. That's why I want to use my marketing and coaching expertise to empower your employee to grow, as a person and as an employee.